Understanding the Beauty and Personal Care market in Southeast Asia

The pandemic has had a varied impact on the beauty and personal care market across Southeast Asia. While lockdowns and mobility restrictions negatively impacted some categories, others gained from increased consumer attention on self-care. As countries in the region recover from the socio and economic impact of COVID-19 there is a renewed focus on sustainability. Brands in the region are also embracing inclusivity and consumers are adopting a more holistic approach to beauty. Understanding the state of play of the industry and the evolution of trends can help businesses identify potential opportunities in the region.


SPEAKER: Sahiba Puri, Senior Consultant
Euromonitor International

Sahiba is a Senior Consultant at Euromonitor International, based in Singapore. She focuses on the Home and Beauty industries across Southeast Asian markets. Sahiba advises clients across these industries on topics ranging from consumer insights and local trends to industry performance and outlook. 

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