Shelly Lee
Assistant Manager

I’m the Global Sales Director for Amaholic at Firstmarket, while also managing part of the international sales for KOCOSTAR, our company’s flagship brand known for its global mask innovations.

With 9 years of professional experience, I began my career in office administration and sales support in the U.S. and entered the beauty industry in 2019 through international sales at TOLY Korea, part of the global cosmetic packaging group TOLY.

After five years in primary packaging, I transitioned to an eco-friendly secondary packaging company, focusing on molded pulp innovations.

Now at Firstmarket, I lead the global expansion of Amaholic, blending clean beauty principles with strategic brand storytelling.