Cross-generational Beauty: Opportunities in the Age-inclusive Space

As the life expectancy of the global population increases, the consequences of aging are gaining more attention than ever. The notion of aging has long been considered in the context of a purely biological and medical definition, but today’s new take proposes a more holistic solution, which tends to blur the boundaries between beauty, health, and well-being, relevant for all groups of society, regardless of age. Lifestyle, diet, self-care, at-home devices are now widely regarded as a fundamental aspect of healthy and mindful aging and living, and have sparked considerable interest across all generations. The conversations surrounding aging are undoubtedly changing with brands, and even the media, moving away from communication, which focuses on eradicating all signs of getting older, and instead promoting the notion of being in harmony with one’s age, its visible signs, and its effects.

Join BEAUTYSTREAMS for an expert perspective on aging in our society and its impact on the beauty industry. BEAUTYSTREAMS is the global beauty industry reference platform. It is a one-stop, trend insights source for strategy, marketing, and product development teams worldwide.


SPEAKER: Anne-Catherine Auvray, Executive Beauty Editor

Based in Southeast Asia, Anne-Catherine Auvray is the Executive Beauty Editor for BEAUTYSTREAMS. She has over 20 years’ experience in marketing and communications for the cosmetics industry, including 10 years at Clarins Paris, holding positions such as International Product Development Marketing Manager, International Operational Marketing Manager. She was also International Key Account and New Projects Manager for the Cosmoprof shows. Anne Catherine is an expert in branding, marketing strategy, and product development. 

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