Barkha Narula
Associate Director, Client Success

With over a decade of experience in market research and consumer insights in Southeast Asia markets, Barkha partners with leading FMCG brands to decode consumer behavior and shape innovation strategies that drive real-world impact. She brings deep expertise in both quantitative and qualitative research across food, fragrances, and beauty categories, combining analytical rigor with a deep understanding of cultural and category trends. She has collaborated closely with different business functions to align diverse objectives and translate consumer insights into actionable strategies that shape successful product innovation.