Rujira Trakulyingcharoen is an acclaimed perfumer and the co-founder of S&S, a scent design studio renowned for crafting emotionally resonant fragrances that blend artistry, culture, and innovation. With a deep-rooted passion for olfactory expression, her creative excellence has earned international recognition, including an Honorable Mention from the Art and Olfaction Awards, one of the industry’s most prestigious global honors. She is also the Winner of the Aesthetic of Scent Awards and the Beauty Shortlist Awards, affirming her position as a leading voice in the intersection of perfumery, wellness, and sensory branding