Suchen Lee is a Senior Director of Sales, APAC at Meiyume, with over a decade of experience in the beauty, personal care, and home fragrance OEM/ODM industry. I have worked with leading global MNCs as well as prominent local and emerging brands across Malaysia, Thailand, and China. Collaborating closely with our internal marketing insights team and leveraging Meiyume’s proprietary Beauty Innovation Platform (BIP), I also work closely with Innovation & Development (I&D) team to customize and deliver trend-driven, insight-backed proposals—some of which have led to award-winning product/packaging launches.