คอสโมพรอฟ ซีบีอี
อาเซียน

25-27 มิถุนายน 2568

ศูนย์การประชุมแห่งชาติสิริกิติ์ (QSNCC)

COSMOTALKS

13 June | 14:00 - 14:45 (local time)

CosmoVision 2024-2029: “VITALISM - Living Longer, Living Stronger

CosmoVision 2024-2029 “VITALISM: Living Longer, Living Stronger.”

Join BEAUTYSTREAMS experts as they unravel how the longevity movement is set to increasingly impact consumer needs and demands. With extended lifespans, the definition of beauty is evolving in tandem with changing lifestyle needs and preventive health to increase consumers’ “health-span,” which carries profound implications for our industry.

Within the beauty sector’s diverse ecosystem, there is remarkable opportunity to offer solutions tailored to various age-related needs across all categories. From traditional methods that cater to those pursuing a youthful appearance to contemporary, age-inclusive strategies that embrace the natural changes in skin and hair as a celebration of life’s journey, the landscape is in flux.

The rise of age inclusivity underscores a growing trend of empowering consumers to choose how they approach their age regardless of their generation, making it a pivotal theme for years to come. In this contemporary context, a baby boomer could maintain good health, an active lifestyle, and even be a devoted TikTok user, while a member of Generation Alpha might occasionally take a break from social media and experience chronic fatigue. In such a context, one’s mindset and outlook take precedence over numerical age.

First launched at Cosmoprof Worldwide Bologna 2024, CosmoVision 2024-2029 and its trends are adapted locally to Cosmoprof CBE Asean Bangkok.

SPEAKER

READ THE BIO

Anne-Catherine Auvray

Executive Beauty Editor - BEAUTYSTREAMS

MAIN PARTNER

其他项目

Ms. Baoxia Zhuang

SPEAKER

Ms. Baoxia Zhuang is currently the Chairman of Better Way Group and the General Manager of Better Way (Asia) Ltd. Better Way Group is mainly engaged in the research and development, production and sales of cosmetics. It has a Sino-Thai joint venture brand MISTINE, as well as its own brands such as ROPO and ispeak. According to the business attributes of the Group, there are several companies such as Better Way (Asia) Limited, Better Way (Shenzhen) Cosmetics Limited and Shanghai Mistine Marketing Services Limited. Currently, BWG has more 700 employees located in Hong Kong, Shenzhen, Shanghai, Hangzhou, Vietnam and Indonesia. The Group is committed to providing professional and safe products to our female users. We have 3 major R&D Lab around the world, which are located in Shanghai, China, Bangkok, Thailand and Hamburg, Germany.

MISTINE has been introduced into China since 2016, and opened its flagship store on Tmall Global.  In 2017, it has successively entered into mainstream e-commerce platforms and expanded into supermarket and CS channels, and its double-eleven (all channels) sales exceeded the previous year’s sales by 8 times.  In 2018, MISTINE Wing’s Powder and 4D Super model Mascara were awarded the Best Base/Eye Makeup Product Award by the China MeiYi TOP List.  In 2019, the company had deepened its product R&D layout, foundation formula upgrade; MISTINE won the Tmall Golden Makeup Award, Golden Mai Award in the quality category, China Beauty Brand Footprint Leap Brand and Top 10 Preferred Brands by Consumers, etc.  In 2020, the company had jointly organized the online fashion week with ELLE, leading the new trend of Thai makeup and winning many awards. In 2021, MISTINE sunscreen ranked top, cut into the new skin care segment, brand image was also being re-upgraded.  MISTINE has become the new leading Chinese and Thai people’s beauty brand.  Its Little Yellow Cap sunscreen has been the No. 1 Top seller in China for 4 consecutive years (2021-2024).

In 2021, Better Way Group started to lay out its own brands. Its efficacy skincare brand ROPO, the series of lip care products launched by Better Way Group had gained popularity among consumers upon its launch, and its new make-up brand i speak has also been launched, and Better Way Group is moving towards the direction of multi-brand development.

The company, under the leadership of Ms. Baoxia Zhuang, started from 0 and introduced MISTINE into China to deliver the beauty of tropical youthful energy to Chinese consumers. At the same time, she led the team to develop many innovative products suitable for Chinese consumers, such as sunscreen and air cushion foundation, according to Chinese consumer habits.

With more than 20 years of experience in the beauty industry, Ms. Baoxia Zhuang has great passion and keen insight into the cosmetics industry. She upholds the principles of honesty and mutual benefit, and has won the trust of customers and the love of employees.