PHYGITAL: NEW CONSUMER EXPERIENCES IN BEAUTY

Times are changing and whether we like it or not, consu […]
Courtney Emery is a Director of Cultural Strategy at sparks & honey – a consultancy that uses tech-led cultural intelligence to help organizations understand and take advantage of a rapidly changing world. Emery has worked with global beauty conglomerates to identify emerging macro-trends with potential to disrupt the beauty industry, helping her clients maintain a competitive advantage and future-proof themselves against upcoming change. Before sparks & honey Emery attended University of Georgia where she studied broadcast journalism and worked on national advertising campaigns at BBDO-ATL.

Times are changing and whether we like it or not, consu […]
A Lead aesthetic physician and doctor trainer at Romrawin Clinic since 2008. Graduate from College of Medicine, Rangsit University and Associate Degree in Dermatology from Cardiff University, Wales. One of 20 doctor trainer in Mentorship Program to Allergan Medical Aesthetics.
Many certifications such as AMI Masterclass “A New Solution to Better Skin Quality”, Ultherapy S.P.T Treatment Provider, Botulinum Toxin Antibody by Mahidol University, World Congress of Aesthetic Surgery-Medicine, Anti-Aging and Alternative Medicine (WCAM) and Leadership skills in weight management with the science of eating and nutrition by Chulalongkorn University. She’s also a member of Dermatological Society of Thailand, Thai Society of Cosmetic Dermatology and surgery and IMCAS Academy.
Terachai Yaoprukchai
Sustainability Business Manager SGS
A highly motivated and results-driven professional with 21+ years of experience spearheading impactful sustainability initiatives and managing business operations across diverse industries. Proven expertise in developing and executing sustainability strategies, conducting audits, managing certification processes, and fostering stakeholder engagement. Background in mechanical engineering, he possesses the technical knowledge essential for understanding energy use and GHG emissions within complex industrial settings.
Tipnapa Damrongvatanapokin (Tip)
Business Development Director, Thai Hoover Industry
Tipnapa Damrongvatanapokin is the Business Development Director at Thai Hoover Industry, a leading cosmetic packaging manufacturer in Thailand. With extensive experience in business development and strategic partnerships, she plays a key role in expanding Thai Hoover’s global presence and strengthening relationships with international clients
Her expertise spans market expansion, client engagement, and driving sustainable growth in the cosmetics packaging industry. Representing Thai Hoover at major industry events, Tipnapa is dedicated to fostering innovation and collaboration within the global beauty and packaging sectors.
Dhitaya Thanomwong is a recognized expert in packaging development & design, innovation, and sustainability, with over 30 years of experience leading global initiatives for brands such as Johnson & Johnson, Unilever and Colgate-Palmolive. She has driven packaging strategies for personal care, home care, and cosmetic products across the Asia-Pacific region—delivering solutions that combine functionality, aesthetics, and environmental responsibility.
Dhitaya is known for advancing circular design, material innovation, and sustainable supply chain practices. She works closely with marketing and design teams to create packaging that enhances both brand identity and the consumer experience.
Since 2014, she has served as a guest lecturer at Kasetsart University, teaching global cosmetic and luxury packaging development strategy with a focus on design thinking, materials, and sustainable technologies.
With a collaborative and inclusive leadership style, Dhitaya has built and led cross-functional teams in Thailand, Vietnam, Malaysia, the Philippines, Turkey, and Australia. Today, she continues to inspire the industry as a mentor, speaker, and strategic advisor—championing ethical and sustainable packaging as a key driver of innovation and brand value in the beauty and personal care world.
Denice Sy is the Chief Sales and Marketing Officer (CSMO) for Ever Bilena Cosmetics, Inc. (EBCI). Before joining Ever Bilena, she graduated with honors from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies. She was also a recipient of the prestigious Fashion Scholarship Fund in New York, and is currently a regular lifestyle columnist at Manila Bulletin.
As the CSMO of EBCI, the company behind beauty brands Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Ever Organics, Hyaloo and Blackwater, Denice has a bold vision of elevating Filipino beauty across all categories, market segments, and retail channels. Ever Bilena is the #1 local color cosmetics brand in the country, and aims to continuously innovate and expand its product portfolio and reach for every beauty.
Charif Lona
Design director and founder
Studio Act of Kindness
As an interior design director with 10-year experience and academic training in architecture, art and design, I consider that good design is approachable and versatile. My works are across multidisciplinary to execute relative design environments from concept design through aesthetic creation, offering a full creative direction, brand consultancy, and design service with aesthetic mixes an artful sensibility, sharpen strategy yet often surprising results.
Mr. Xie Yizhang has 20 years’ experience in Cosmetics technical area. He joined Mary Kay (China) in 2010 and now serves as Senior Manager, Technical Services and Commercialization to lead Packaging Development, Formula Transfer, Process Development and Stability Analysis in AP region.
Dominique Petruzzi is a Research Expert for Non-food FMCG and Retail at Statista. Specifically, Dominique covers the Beauty, Cosmetics and Personal Care industries, primarily analyzing the main market players and the latest trends. Her recent publications include a data-driven report on fragrances, focusing on the most popular brands for key countries in for perfumes and fragrances. She has also published deep-dive reports on market-leading companies in the beauty industry, and she contributes regularly to Statista’s Consumer Trends reports with beauty and cosmetics insights.
ปัจจุบัน คุณ Anne-Catherine Auvray ทำงานอยู่ที่เอเชียตะวันออกเฉียงใต้ ในตำแหน่ง Executive Beauty Editor ของ BEAUTYSTREAMS
ด้วยประสบการณ์กว่า 20 ของเธอในการตลาดและการสื่อสารองค์กรในอุตสาหกรรมเครื่องสำอาง รวมถึงระยะเวลากว่า 10 ปีของการทำงานที่ Clarins Paris ในตำแหน่ง International Product Development Marketing Manager และ International Operational Marketing Manager.
และเธอยังเป็น International Key Account และ New Projects Manager ของงาน Cosmoprof อีกด้วย โดย Anne Catherine มีความเชี่ยวชาญเป็นพิเศษในด้านการทำแบรนด์ การวางแผนการตลาดและ การพัฒนาผลิตภัณฑ์
Anne-Catherine Auvray 女士现任国际权威美容趋势机构BEAUTYSTREAMS东南亚区执行美容主编,常驻东南亚地区。
凭借逾20年美妆行业市场营销与传播经验,Anne-Catherine曾在巴黎娇韵诗(Clarins Paris)担任要职长达十年,历任:国际产品开发营销经理、国际运营营销经理、国际重点客户及新项目负责人(主管Cosmoprof展会事务)。
作为品牌战略、营销策划与产品开发领域的权威专家,Anne-Catherine凭借其深厚的行业积淀与前瞻视野,持续推动美妆产业的创新发展。
Yang is responsible for enriching regional cross-industry insights on Asia Health and Beauty, working with local analysts and providing high quality market insights to key clients.
She joined Euromonitor International in 2022,and has seven years’ experiences in strategic planning and venture development in the beauty and retail industries.
Her research areas include the Asian beauty market, K-beauty, C-beauty, dermocosmetics, clean beauty, digitalisation and personalisation. Prior to joining Euromonitor, Yang worked at Beiersdor Korea and GS Shop.
Ms. Baoxia Zhuang is currently the Chairman of Better Way Group and the General Manager of Better Way (Asia) Ltd. Better Way Group is mainly engaged in the research and development, production and sales of cosmetics. It has a Sino-Thai joint venture brand MISTINE, as well as its own brands such as ROPO and ispeak. According to the business attributes of the Group, there are several companies such as Better Way (Asia) Limited, Better Way (Shenzhen) Cosmetics Limited and Shanghai Mistine Marketing Services Limited. Currently, BWG has more 700 employees located in Hong Kong, Shenzhen, Shanghai, Hangzhou, Vietnam and Indonesia. The Group is committed to providing professional and safe products to our female users. We have 3 major R&D Lab around the world, which are located in Shanghai, China, Bangkok, Thailand and Hamburg, Germany.
MISTINE has been introduced into China since 2016, and opened its flagship store on Tmall Global. In 2017, it has successively entered into mainstream e-commerce platforms and expanded into supermarket and CS channels, and its double-eleven (all channels) sales exceeded the previous year’s sales by 8 times. In 2018, MISTINE Wing’s Powder and 4D Super model Mascara were awarded the Best Base/Eye Makeup Product Award by the China MeiYi TOP List. In 2019, the company had deepened its product R&D layout, foundation formula upgrade; MISTINE won the Tmall Golden Makeup Award, Golden Mai Award in the quality category, China Beauty Brand Footprint Leap Brand and Top 10 Preferred Brands by Consumers, etc. In 2020, the company had jointly organized the online fashion week with ELLE, leading the new trend of Thai makeup and winning many awards. In 2021, MISTINE sunscreen ranked top, cut into the new skin care segment, brand image was also being re-upgraded. MISTINE has become the new leading Chinese and Thai people’s beauty brand. Its Little Yellow Cap sunscreen has been the No. 1 Top seller in China for 4 consecutive years (2021-2024).
In 2021, Better Way Group started to lay out its own brands. Its efficacy skincare brand ROPO, the series of lip care products launched by Better Way Group had gained popularity among consumers upon its launch, and its new make-up brand i speak has also been launched, and Better Way Group is moving towards the direction of multi-brand development.
The company, under the leadership of Ms. Baoxia Zhuang, started from 0 and introduced MISTINE into China to deliver the beauty of tropical youthful energy to Chinese consumers. At the same time, she led the team to develop many innovative products suitable for Chinese consumers, such as sunscreen and air cushion foundation, according to Chinese consumer habits.
With more than 20 years of experience in the beauty industry, Ms. Baoxia Zhuang has great passion and keen insight into the cosmetics industry. She upholds the principles of honesty and mutual benefit, and has won the trust of customers and the love of employees.
ABAARM Anti-Aging Medicine American Academy of
Anti-Aging Medicine, USA
Doctor of Medicine (M.D.) Chulalongkorn University (1st Bachelor degree)
Diploma, Thai Board of Family Medicine
Aik 在商業談判和亞太市場進入方面擁有 12 年以上的經驗,目前擔任 Meiyume 的高級總監。Meiyume 是馮氏集團旗下的一家 B2B 採購公司,為世界頂級美容品牌開發產品。他還擔任新加坡化妝品、盥洗用品及香水協會 (CTFAS) 執行委員會的名譽財務主管。
Robert Brockman 是一位经验丰富的资讯科技专业人士,在推动数位创新和转型方面有超过 15 年的经验。他的专长在于制定和执行策略性数位计划、新兴技术的应用,以及推行数位优先文化以实现持续性的业务成长。 Robert 也会带动 Meiyume 的资料分析中心内的研究项目,例如用于消费者洞察挖掘的生成式 AI 和 AI 辅助图形设计。他目前负责监督行销和数据分析的跨职能团队,并与利害关系人建立了持久的合作伙伴关系,以使数位策略与整体业务目标保持一致。
KinShen 是首席分析师,于 2022 年加入Mintel,负责南亚太地区的业务。在加入 Mintel 之前,他在Procter and Gamble从事研发工作近 8 年,实行了多项前阶段护肤创新计划。他是美容领域的全面专家,拥有对亚太地区市场和对该地区消费者的广泛了解。
Donald 喜欢以目标为本解决问题,拥有超过十年在亚太地区建立数字业务的经验。他始于渣打银行,然后加入McKinsey,开始创业,带领一家独角兽企业上市,为东南亚顶级的科技公司开发电子商务平台,亦成为一家风险投资公司的一部分,将世界各地的美容和时尚品牌引入亚洲地区。他热衷于在世界上发展得最快的地区继续学习和合作。
Teeraphol Ambhai, a distinguished marketing innovator, with his exceptional contributions himself through his commitment to knowledge dissemination within academic environments while maintaining active industry engagement. His role as an adjunct lecturer at multiple prestigious institutions, including Bangkok University, UTCC, TU and SPU, demonstrates his dedication to connecting theoretical frameworks with practical applications in digital communication. He is also recognizes as the winner of TOYP2024 from JCI Thailand.
Chanisara Wongdeeprasith is a Thai entrepreneur and the co-founder and CEO of Brunchtime Co., Ltd., a company renowned for creating health and beauty brands such as Diamond Grains, Moleculogy, Hometomyheart
Beyond her business endeavors, Chanisara is an advocate for inclusivity and equal opportunities in the workplace. She actively promotes self-love and confidence through her social media platforms, offering honest business advice and sharing real-life experiences to inspire others
In recognition of her achievements, she was featured in Tatler Asia’s Gen.T list of young leaders in 2023, highlighting her as one of Thailand’s influential changemakers.
Suvita Charanwong, CEO & Co-founder of Tellscore , a leading influencer marketing platform in Thailand, adeptly blends technology, marketing, and design to solve marketing challenges, enhancing marketing campaign performance and reducing costs for businesses. Tellscore boasts over 85,000 registered content creators and manages clients like PepsiCo, Thailand Tourism Authority (TAT), and Siam Commercial Bank (SCB). Additionally, Tellscore is an integral part of the gig-economy job creation aspect for the evolving Thai economy.
Suchen Lee is a Senior Director of Sales, APAC at Meiyume, with over a decade of experience in the beauty, personal care, and home fragrance OEM/ODM industry. I have worked with leading global MNCs as well as prominent local and emerging brands across Malaysia, Thailand, and China. Collaborating closely with our internal marketing insights team and leveraging Meiyume’s proprietary Beauty Innovation Platform (BIP), I also work closely with Innovation & Development (I&D) team to customize and deliver trend-driven, insight-backed proposals—some of which have led to award-winning product/packaging launches.
Act of Kindness工作室 创始人兼设计总监
Based in Southeast Asia, Anne-Catherine Auvray is the Executive Beauty Editor for BEAUTYSTREAMS.
She has over 20 years’ experience in marketing and communications for the cosmetics industry, including 10 years at Clarins Paris, holding positions such as International Product Development Marketing Manager, International Operational Marketing Manager.
She was also International Key Account and New Projects Manager for the Cosmoprof shows. Anne Catherine is an expert in branding, marketing strategy, and product development.
He is the founder and director of The Longevist Clinic, which specializes in personalized health consultations and services aimed at extending lifespan and improving quality of life.
Dr. Narinthorn is also the author of the book “Longevity by Design: The Science of Health Optimization for a Longer Life,” which focuses on sustainable health strategies for longevity.
He also runs a YouTube channel called “The Longevist,” where he shares educational content on health, wellness, and anti-aging.
Dr. Patana is a world renowned nephrologist and anti-aging specialist based in Thailand. He received his medical degree with first class honors from Chulalongkorn University Thailand in 1986 and received his Doctorate degree in Molecular Cell biology at the University of Florida before making his return to Thailand to continue doing what he loves; treating patients.
He currently serves as a consultant for the Thai Chelation Society and Thai Cell Therapy Society and works as a consulting physician at Phaya Thai 2 hospital. In 2023, he was awarded the Quality Person of the Year award in Medical Business by the Foundation of Science and Technology Council of Thailand. Dr Patana is one of the most sought after lecturers both locally and internationally when it comes to nutraceuticals, supplements, cell therapy, anti-aging medicine and regenerative medicine. He therefore specializes in treating all spectrums of ailments; whether its aspects of internal medicine, holistic health all the way to antiaging and longevity medicine.
His current positions include; assistant professor of Anti-aging and regenerative medicine program at Dhurakij Pundit University. He is the current CEO of Health Education and Academics Thailand (H.E.A.T.) Academy.
Tawin Iempridee, Ph.D. is a Senior Researcher at the National Nanotechnology Center (NANOTEC), NSTDA, specializing in cancer and aging biology as well as innovation development. He leads PhytoEX Battle, NSTDA’s flagship deep-tech platform aimed at transforming Thailand’s rich biodiversity into next-generation active ingredients for both domestic and global health and beauty markets. His work bridges cutting-edge science with real-world application, advancing natural compounds into credible, evidence-based longevity solutions.
Dr. Tawin is also the co-founder, CEO, and CTO of KronoLife, a deep-tech startup under NSTDA. KronoLife develops breakthrough active ingredients, cosmeceuticals, and nutraceuticals that target the biological hallmarks of aging. The company also provides R&D and product development services to support science-backed innovation for industry partners.
With a vision to position Thailand as a global leader in the emerging longevity economy, he is committed to transforming Thai herbal wisdom into high-impact innovations that drive wellness, preventive health, and healthy aging worldwide.
Dr. Neeranard Jinachai
Professional Experiences:
Executive Advisor for the Thai Cosmetic Manufacturers Association (TCMA)
Former ASEAN Cosmetic Scientific Body (ACSB) Secretariat
President of Thai Soap, Detergents, Household & Personal Care Association (TSDA)
Head of Regulatory Affairs, Johnson & Johnson (Thailand) Ltd. (Kenvue)
Publications:
2016: Exploring Competitiveness of Thailand’s Cosmetic Industry using Porter’s Diamond Model, Thai Journal of Pharmaceutical Science
2014: ASEAN harmonization; Compliance of Cosmetics regulatory Scheme in Thailand within 5 years, IOSR Journal in Humanities and Sciences
2003: Global Counsel Handbooks of the Law and Leading Lawyers worldwide for the article of Country Q&A for Thailand in the Life Sciences Industry Report 2003.
Rujira Trakulyingcharoen is an acclaimed perfumer and the co-founder of S&S, a scent design studio renowned for crafting emotionally resonant fragrances that blend artistry, culture, and innovation. With a deep-rooted passion for olfactory expression, her creative excellence has earned international recognition, including an Honorable Mention from the Art and Olfaction Awards, one of the industry’s most prestigious global honors. She is also the Winner of the Aesthetic of Scent Awards and the Beauty Shortlist Awards, affirming her position as a leading voice in the intersection of perfumery, wellness, and sensory branding
Ms.Nathporn Boonbuppa
CEO, MP Group (Thailand) Co., Ltd.
Ms. Nathporn Boonbuppa is a distinguished leader in Thailand’s medical technology and healthcare & wellness industry. She is the Co-Founder and Chief Executive Officer of MP Group (Thailand) Co., Ltd., a premier provider of diagnostic laboratory products, medical technologies, and preventive & wellness health care innovations aimed at empowering Thai people live an excellent life.
She holds a Bachelor’s degree in Medical Technology from the Faculty of Allied Health Sciences, Chulalongkorn University, and an Executive MBA from the Sasin Graduate Institute Of Business Administration Of Chulalongkorn University. She is currently pursuing a Ph.D. in Technology and Innovation Management for Entrepreneurs at Chulalongkorn University.
Her commitment to excellence and leadership in the healthcare sector has been widely recognized. In 2025, she was awarded an Honorary Doctorate in Medical Technology by Nation University.
Dr. Monthaka Teerachiisakul, Ph. D
Director of Division of Herb Economics
The Department of Thai Traditional
and Alternative Medicine, Thailand
法国化妆品专家对所有美容事物都充满热情,她在亚洲美容咨询机构 Asia Cosme Lab 建立了自己的事业。
如今,她负责东南亚市场,兼职居住在雅加达。
她经常参加国际美容会议和美容奖项评选。
她不仅对清真美容的兴起感到着迷,还对绿色和清洁美容、西方与东方美容观点等热门话题积累了丰富的知识……