Ms. Baoxia Zhuang is currently the Chairman of Better Way Group and the General Manager of Better Way (Asia) Ltd. Better Way Group is mainly engaged in the research and development, production and sales of cosmetics. It has a Sino-Thai joint venture brand MISTINE, as well as its own brands such as ROPO and ispeak. According to the business attributes of the Group, there are several companies such as Better Way (Asia) Limited, Better Way (Shenzhen) Cosmetics Limited and Shanghai Mistine Marketing Services Limited. Currently, BWG has more 700 employees located in Hong Kong, Shenzhen, Shanghai, Hangzhou, Vietnam and Indonesia. The Group is committed to providing professional and safe products to our female users. We have 3 major R&D Lab around the world, which are located in Shanghai, China, Bangkok, Thailand and Hamburg, Germany.

MISTINE has been introduced into China since 2016, and opened its flagship store on Tmall Global.  In 2017, it has successively entered into mainstream e-commerce platforms and expanded into supermarket and CS channels, and its double-eleven (all channels) sales exceeded the previous year’s sales by 8 times.  In 2018, MISTINE Wing’s Powder and 4D Super model Mascara were awarded the Best Base/Eye Makeup Product Award by the China MeiYi TOP List.  In 2019, the company had deepened its product R&D layout, foundation formula upgrade; MISTINE won the Tmall Golden Makeup Award, Golden Mai Award in the quality category, China Beauty Brand Footprint Leap Brand and Top 10 Preferred Brands by Consumers, etc.  In 2020, the company had jointly organized the online fashion week with ELLE, leading the new trend of Thai makeup and winning many awards. In 2021, MISTINE sunscreen ranked top, cut into the new skin care segment, brand image was also being re-upgraded.  MISTINE has become the new leading Chinese and Thai people’s beauty brand.  Its Little Yellow Cap sunscreen has been the No. 1 Top seller in China for 4 consecutive years (2021-2024).

In 2021, Better Way Group started to lay out its own brands. Its efficacy skincare brand ROPO, the series of lip care products launched by Better Way Group had gained popularity among consumers upon its launch, and its new make-up brand i speak has also been launched, and Better Way Group is moving towards the direction of multi-brand development.

The company, under the leadership of Ms. Baoxia Zhuang, started from 0 and introduced MISTINE into China to deliver the beauty of tropical youthful energy to Chinese consumers. At the same time, she led the team to develop many innovative products suitable for Chinese consumers, such as sunscreen and air cushion foundation, according to Chinese consumer habits.

With more than 20 years of experience in the beauty industry, Ms. Baoxia Zhuang has great passion and keen insight into the cosmetics industry. She upholds the principles of honesty and mutual benefit, and has won the trust of customers and the love of employees.

A Lead aesthetic physician and doctor trainer at Romrawin Clinic since 2008. Graduate from College of Medicine, Rangsit University and Associate Degree in Dermatology from Cardiff University, Wales. One of 20 doctor trainer in Mentorship Program to Allergan Medical Aesthetics.

Many certifications such as AMI Masterclass “A New Solution to Better Skin Quality”, Ultherapy S.P.T Treatment Provider, Botulinum Toxin Antibody by Mahidol University, World Congress of Aesthetic Surgery-Medicine, Anti-Aging and Alternative Medicine (WCAM) and Leadership skills in weight management with the science of eating and nutrition by Chulalongkorn University. She’s also a member of Dermatological Society of Thailand, Thai Society of Cosmetic Dermatology and surgery and IMCAS Academy.

Dr. Neeranard Jinachai

Professional Experiences:
Executive Advisor for the Thai Cosmetic Manufacturers Association (TCMA)
Former ASEAN Cosmetic Scientific Body (ACSB) Secretariat
President of Thai Soap, Detergents, Household & Personal Care Association (TSDA)
Head of Regulatory Affairs, Johnson & Johnson (Thailand) Ltd. (Kenvue)

Publications:
2016: Exploring Competitiveness of Thailand’s Cosmetic Industry using Porter’s Diamond Model, Thai Journal of Pharmaceutical Science
2014: ASEAN harmonization; Compliance of Cosmetics regulatory Scheme in Thailand within 5 years, IOSR Journal in Humanities and Sciences
2003: Global Counsel Handbooks of the Law and Leading Lawyers worldwide for the article of Country Q&A for Thailand in the Life Sciences Industry Report 2003.

Rujira Trakulyingcharoen is an acclaimed perfumer and the co-founder of S&S, a scent design studio renowned for crafting emotionally resonant fragrances that blend artistry, culture, and innovation. With a deep-rooted passion for olfactory expression, her creative excellence has earned international recognition, including an Honorable Mention from the Art and Olfaction Awards, one of the industry’s most prestigious global honors. She is also the Winner of the Aesthetic of Scent Awards and the Beauty Shortlist Awards, affirming her position as a leading voice in the intersection of perfumery, wellness, and sensory branding

Ms.Nathporn Boonbuppa
CEO, MP Group (Thailand) Co., Ltd.

Ms. Nathporn Boonbuppa is a distinguished leader in Thailand’s medical technology and healthcare & wellness industry. She is the Co-Founder and Chief Executive Officer of MP Group (Thailand) Co., Ltd., a premier provider of diagnostic laboratory products, medical technologies, and preventive & wellness health care innovations aimed at empowering Thai people live an excellent life.

She holds a Bachelor’s degree in Medical Technology from the Faculty of Allied Health Sciences, Chulalongkorn University, and an Executive MBA from the Sasin Graduate Institute Of Business Administration Of Chulalongkorn University. She is currently pursuing a Ph.D. in Technology and Innovation Management for Entrepreneurs at Chulalongkorn University.

Her commitment to excellence and leadership in the healthcare sector has been widely recognized. In 2025, she was awarded an Honorary Doctorate in Medical Technology by Nation University.

Dr. Monthaka Teerachiisakul, Ph. D
Director of Division of Herb Economics
The Department of Thai Traditional
and Alternative Medicine, Thailand

• 2000: Head of Community Pharmacy, Huai Rat Hospital, Buriram Province, Thailand.
• 2011: Pioneer in first set up Homeopathic Clinic in Thailand. (Until now)
• 2013: Director of the Office of Standards and Technology Assessment, Department of Development of Thai Traditional and Alternative Medicine, Ministry of Public Health.
• 2015: Director of the Thai Traditional Medicine Research Institute, Department of Thai Traditional and Alternative Medicine, Ministry of Public Health.
• 2019: Director of the Herbal Economics Division, Department of Thai Traditional and Alternative Medicine, Ministry of Public Health. (Until now)
• 2025: Director of Thai Traditional Medicine Knowledge Fund Department of Thai Traditional and Alternative Medicine, Ministry of Public Health. (Until now)

Barkha Narula
Associate Director, Client Success

With over a decade of experience in market research and consumer insights in Southeast Asia markets, Barkha partners with leading FMCG brands to decode consumer behavior and shape innovation strategies that drive real-world impact. She brings deep expertise in both quantitative and qualitative research across food, fragrances, and beauty categories, combining analytical rigor with a deep understanding of cultural and category trends. She has collaborated closely with different business functions to align diverse objectives and translate consumer insights into actionable strategies that shape successful product innovation.

Fast-tracking international beauty executive with 12 years of experience in US, China and Global markets. Unique career path which includes scaling high-growth “indie”/founder-led brands to multi-billion-dollar legacy brands. Recognized as a visionary leader who inspires and energizes a team to deliver exceptional results.

Sharon Kwek, Director of Consulting, South APAC, Mintel Beauty & Personal Care

Sharon Kwek is a seasoned business consultant with over a decade of expertise driving growth for beauty brands in Southeast Asia. Specializing in retail, sales & marketing, and market penetration, she partners with brands and retailers to unlock regional potential. A certified Neurolinguistic Enneagram Practitioner, Sharon leverages deep insights into human behavior and communication to fuel innovation & insights. Known for her curiosity and thought leadership, she delivers fresh perspectives and solutions within the CPG industry.

Yolanda Ching, Head of Global Business Development, EveLab Insight

Yolanda is a Sales and Marketing professional with over a decade of experience in the industry, including more than eight years specifically dedicated to the beauty tech sector. Currently, she plays a pivotal role at EveLab Insight, a company specializing in advanced skin analysis solutions. Before joining EveLab Insight, Yolanda honed her expertise in digital innovation and user engagement while working for an app development company. Throughout her career, Yolanda has collaborated with numerous global brands to enhance their conversion rates and elevate customer experience. Her forte lies in developing and executing robust omnichannel strategies that seamlessly integrate various customer touchpoints, aligning them towards unified brand goals. Yolanda’s dedication and strategic acumen have consistently driven tangible results, positioning her as a key player in the evolving landscape of beauty technology and marketing.

Barkha Bairagi,  Associate Director of Client Success, Mintel

Teeraphol Ambhai, a distinguished marketing innovator, with his exceptional contributions himself through his commitment to knowledge dissemination within academic environments while maintaining active industry engagement. His role as an adjunct lecturer at multiple prestigious institutions, including Bangkok University, UTCC, TU and SPU, demonstrates his dedication to connecting theoretical frameworks with practical applications in digital communication. He is also recognizes as the winner of TOYP2024 from JCI Thailand.

Chanisara Wongdeeprasith is a Thai entrepreneur and the co-founder and CEO of Brunchtime Co., Ltd., a company renowned for creating health and beauty brands such as Diamond Grains, Moleculogy, Hometomyheart

Beyond her business endeavors, Chanisara is an advocate for inclusivity and equal opportunities in the workplace. She actively promotes self-love and confidence through her social media platforms, offering honest business advice and sharing real-life experiences to inspire others

In recognition of her achievements, she was featured in Tatler Asia’s Gen.T list of young leaders in 2023, highlighting her as one of Thailand’s influential changemakers.

Suvita Charanwong, CEO & Co-founder of Tellscore , a leading influencer marketing platform in Thailand, adeptly blends technology, marketing, and design to solve marketing challenges, enhancing marketing campaign performance and reducing costs for businesses. Tellscore boasts over 85,000 registered content creators and manages clients like PepsiCo, Thailand Tourism Authority (TAT), and Siam Commercial Bank (SCB). Additionally, Tellscore is an integral part of the gig-economy job creation aspect for the evolving Thai economy. 

Suchen Lee is a Senior Director of Sales, APAC at Meiyume, with over a decade of experience in the beauty, personal care, and home fragrance OEM/ODM industry. I have worked with leading global MNCs as well as prominent local and emerging brands across Malaysia, Thailand, and China. Collaborating closely with our internal marketing insights team and leveraging Meiyume’s proprietary Beauty Innovation Platform (BIP), I also work closely with Innovation & Development (I&D) team to customize and deliver trend-driven, insight-backed proposals—some of which have led to award-winning product/packaging launches.