COSMOPROF CBE ASEAN BANGKOK

25-27 JUNE
2025

QUEEN SIRIKIT NATIONAL CONVENTION CENTER (QSNCC)

COSMOTALKS

25 June | 14:00 - 14:45 (local time)

Longevity Futures: How Longer Lives Are Redefining Beauty

Longevity Futures: How Longer Lives Are Redefining Beauty

Explore how the beauty industry is adapting to the rise of longevity and an aging global population. As people live longer, healthier live the concept of beauty is evolving — moving beyond traditional “anti-aging” narratives to embrace a more holistic, age-inclusive approach. This round table, featuring leading experts in the field of longevity, will address the following questions:

What does the trend of longevity mean for the future of the beauty industry? 
How will changing demographics reshape the beauty and wellness markets? 
And how can beauty brands adjust their strategies to meet the needs and desires of an aging yet dynamic consumer base? 

Join us to explore the intersection of longevity, beauty, and innovation — and discover how brands can thrive in a world where age is not just a number, but an opportunity.

SPEAKERS

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Anne-Catherine Auvray

Executive Editor Products - BEAUTYSTREAMS

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Dr. Narinthorn Surasinthon

General Practitioner at the Wellness Center of Samitivej Hospital, and Specialist in Anti-aging and Regenerative Medicine

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Dr. Patana Teng-umnuay

Physician, educator, and founder of CELTAC

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Baoxia Zhuang

Chairman, Better Way Group, General Manager, Better Way (Asia) (Mistine)

MAIN PARTNER

其他项目

Anne-Catherine Auvray

SPEAKER

Based in Southeast Asia, Anne-Catherine Auvray is the Executive Beauty Editor for BEAUTYSTREAMS.

She has over 20 years’ experience in marketing and communications for the cosmetics industry, including 10 years at Clarins Paris, holding positions such as International Product Development Marketing Manager, International Operational Marketing Manager.

She was also International Key Account and New Projects Manager for the Cosmoprof shows. Anne Catherine is an expert in branding, marketing strategy, and product development.

Ms. Baoxia Zhuang

SPEAKER

Ms. Baoxia Zhuang is currently the Chairman of Better Way Group and the General Manager of Better Way (Asia) Ltd. Better Way Group is mainly engaged in the research and development, production and sales of cosmetics. It has a Sino-Thai joint venture brand MISTINE, as well as its own brands such as ROPO and ispeak. According to the business attributes of the Group, there are several companies such as Better Way (Asia) Limited, Better Way (Shenzhen) Cosmetics Limited and Shanghai Mistine Marketing Services Limited. Currently, BWG has more 700 employees located in Hong Kong, Shenzhen, Shanghai, Hangzhou, Vietnam and Indonesia. The Group is committed to providing professional and safe products to our female users. We have 3 major R&D Lab around the world, which are located in Shanghai, China, Bangkok, Thailand and Hamburg, Germany.

MISTINE has been introduced into China since 2016, and opened its flagship store on Tmall Global.  In 2017, it has successively entered into mainstream e-commerce platforms and expanded into supermarket and CS channels, and its double-eleven (all channels) sales exceeded the previous year’s sales by 8 times.  In 2018, MISTINE Wing’s Powder and 4D Super model Mascara were awarded the Best Base/Eye Makeup Product Award by the China MeiYi TOP List.  In 2019, the company had deepened its product R&D layout, foundation formula upgrade; MISTINE won the Tmall Golden Makeup Award, Golden Mai Award in the quality category, China Beauty Brand Footprint Leap Brand and Top 10 Preferred Brands by Consumers, etc.  In 2020, the company had jointly organized the online fashion week with ELLE, leading the new trend of Thai makeup and winning many awards. In 2021, MISTINE sunscreen ranked top, cut into the new skin care segment, brand image was also being re-upgraded.  MISTINE has become the new leading Chinese and Thai people’s beauty brand.  Its Little Yellow Cap sunscreen has been the No. 1 Top seller in China for 4 consecutive years (2021-2024).

In 2021, Better Way Group started to lay out its own brands. Its efficacy skincare brand ROPO, the series of lip care products launched by Better Way Group had gained popularity among consumers upon its launch, and its new make-up brand i speak has also been launched, and Better Way Group is moving towards the direction of multi-brand development.

The company, under the leadership of Ms. Baoxia Zhuang, started from 0 and introduced MISTINE into China to deliver the beauty of tropical youthful energy to Chinese consumers. At the same time, she led the team to develop many innovative products suitable for Chinese consumers, such as sunscreen and air cushion foundation, according to Chinese consumer habits.

With more than 20 years of experience in the beauty industry, Ms. Baoxia Zhuang has great passion and keen insight into the cosmetics industry. She upholds the principles of honesty and mutual benefit, and has won the trust of customers and the love of employees.

Dr. Narinthorn Surasinthon

SPEAKER

He is the founder and director of The Longevist Clinic, which specializes in personalized health consultations and services aimed at extending lifespan and improving quality of life.

Dr. Narinthorn is also the author of the book “Longevity by Design: The Science of Health Optimization for a Longer Life,” which focuses on sustainable health strategies for longevity.

He also runs a YouTube channel called “The Longevist,” where he shares educational content on health, wellness, and anti-aging.

Dr. Patana Teng-umnuay

SPEAKER

Dr. Patana is a world renowned nephrologist and anti-aging specialist based in Thailand. He received his medical degree with first class honors from Chulalongkorn University Thailand in 1986 and received his Doctorate degree in Molecular Cell biology at the University of Florida before making his return to Thailand to continue doing what he loves; treating patients. 

He currently serves as a consultant for the Thai Chelation Society and Thai Cell Therapy Society and works as a consulting physician at Phaya Thai 2 hospital. In 2023, he was awarded the Quality Person of the Year award in Medical Business by the Foundation of Science and Technology Council of Thailand. Dr Patana is one of the most sought after lecturers both locally and internationally when it comes to nutraceuticals, supplements, cell therapy, anti-aging medicine and regenerative medicine. He therefore specializes in treating all spectrums of ailments; whether its aspects of internal medicine, holistic health all the way to antiaging and longevity medicine.

His current positions include; assistant professor of Anti-aging and regenerative medicine program at Dhurakij Pundit University. He is the current CEO of Health Education and Academics Thailand (H.E.A.T.) Academy.