Mallory Huron is the Director of Beauty & Wellness at Fashion Snoops, a global trend forecasting agency. Huron is passionate about beauty, wellness, and food trends, working with the Fashion Snoops Beauty & Wellness team to craft thematic trend stories rooted in cultural shifts. Previous to Fashion Snoops, Huron worked with makeup artist and travel entrepreneur Stephanie Flor for the Around the World Beauty brand. Huron has been featured in Dazed Digital, The Strategist, Vogue, Coveteur, and Glossy, has presented at global trade shows including Cosmoprof North America, Cosmoprof Worldwide Bologna, In Cosmetics, MakeupIn, Clean Beauty London, and more, and is a regular contributor to Global Cosmetic News’ In Conversation With podcast series.