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Mr. Sunai graduated Bachelor’s Degree from Assumption University, Bangkok in major of General Management in October 1997 and graduated in Master of Science in anti-aging and regenerative medicine from Dhurakit Bundit University, Bangkok. He started to learn wellness business in Suuko Spa Executive as a General Manager (2004 – 2006) Took care of 260 staffs in total and held the responsibilities of planning, developing, and setting up the 10,000 Square Meters of day spa operations. After that he stepped forward as an operation Manager of (South East Asia) of MSpa International Limited (2006 – 2008), he took care of the operations and management of 13 Spas in Thailand, 3 Spas in Maldives, 1 Spa in Vietnam and 1 Spa in India.
After collected experiences in wellness and hospitality business, Mr. Sunai had changed his role to freelance Spa Consultant for Akaryn Management and ESENSw, Mr. Sunai took care of operations strategies, spa rebranding, spa retail development, and human resources development for 2 spas in Phuket and Pranburi. Two years later he operated his own business “Spanovator”. The wellness business consultant that he has been exerted his talent and ability on it. And Mr. Sunai is appointed as Vice President of Spa Professional Association (Thailand) and Vice President of Thai Spa Association as well.
Brief Biography
With over two decades of experience in the tourism industry, began a career in marketing roles at various hotels in Thailand before being appointed as Sales Manager at Chiva-Som International Health Resort Co., Ltd. in 2001. Currently serves as an Advisor to Mr. Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resort Co., Ltd., while also holding positions as a Committee Member for Hospitality and Chairperson of the Subcommittee on Wellness Business at the Thai Chamber of Commerce.
Premjit Phothiwaraparn
Regional Director of Spa & Wellness – Minor Hotels
With over 23 years of experience in the spa and wellness industry, Premjit currently serves as the Regional Director of Spa & Wellness for Minor Hotels, where she oversees wellness strategy and development across a diverse portfolio of luxury hotel brands including Anantara, Avani, and NH Collection.
Premjit’s passion lies in creating wellness concepts that harmoniously integrate holistic traditions with modern innovation. She has led the development and implementation of signature wellness programs and strategic brand partnerships- including collaborations with world-renowned institutions such as Clinique La Prairie and VIVID by Verita. She also oversees the creation and execution of Minor Hotels’ in-house wellness brands: Layan Life by Anantara, Anantara Wellness, and AvaniWell- each designed to deliver personalized, integrative wellness journeys tailored to the unique identity of each brand.
Beyond strategic development, she is actively involved in building and nurturing high-performing spa and wellness teams, curating treatment offerings, and sourcing wellness equipment and products that align with global brand standards and local licensing regulations. Her work bridges creative vision with operational excellence, ensuring compliance, consistency, and impactful guest experiences.
Premjit areas of expertise includes wellness strategy, brand development, medical wellness integration, guest journey design, and team leadership. She is committed to elevating wellness across the entire hotel experience- from traditional spa services to advanced, results-driven wellness modalities- while driving long-term business growth and innovation.
Premjit remains dedicated to contributing to the broader wellness community and welcome opportunities for collaboration, dialogue, and collective progress as we shape the future of wellness in hospitality.
Monika Opoldova 是一位专门从事按摩和替代疗法的健康经营者。她热爱补充医学，目前是整骨疗法的学生。自 2021 年以来，她一直是盖亚仪式协议的合著者和教师，以及 EMA 科学委员会成员。
Kru Kae 是一名按摩治疗师和 传统泰式按摩老师。 Kru 常驻曼谷，从事泰式按摩多年。
她通过“泰式瑜伽能量疗愈”培训课程宣传泰式按摩的重要性，此课程是一种创新的治疗方法，让接受者享受美好的身体体验，令按摩从业者得到新的沟通方式。
Phrapakorn 是泰国传统医学中心主任，《泰国 Tinakornnimit 寺杂志》（Journal of Thai Tinakornnimit Temple）第 9 级。
Phrapakorn 通过当代泰式按摩艺术进行按摩。
他还教授各种按摩技术：混合按摩、结合敲击技术和弯曲伸展技术的泰式按摩。
Suthep 是曼谷传统泰式按摩与SPA Sirilada 学校的主任兼导师。
Suthep在他多年的经验中教授了按摩从业者许多传统泰式按摩。他在健康和治疗方案的方面更提出了自己的技术和理念。
而实际上，他的泰式瑜伽按摩在泰国曼谷更是一个重要里程碑。
Mahek Pachnanda is a knowledge professional with more than 12 years of experience in the consulting domain with expertise in Consumer Goods with a focus on Beauty, Health and Hygiene. She has previously been associated with firms like The Boston Consulting Group and KPMG in similar roles, She holds degrees from Indian Institute of Management Lucknow and IMT Ghaziabad.
A member of the top management of Karmarts Public Company Limited, Ms. Kat Wei from Singapore comes with years of experience spanning across IT, Strategic Planning and General Management fields in various industries including land development, healthcare and most of all, beauty. Ms. Wei is also well versed in legal aspects of businesses with her educational background in business law, and is a valuable member of the company, supporting domestic and international expansions and negotiations. When it comes to GEN Z & Millennials, Kat not only works alongside these generations of young people from various countries such as Singapore, Malaysia, China and Taiwan, but also constantly seeks to engage consumers of such age groups through social media. She quoted that the support of her young, fun and adventurous multinational teams are her pillars to lean on when it comes to social media marketing, but Kat has certainly garnered her personal perspectives regarding how business could or should target the GEN Z & Millennials in Beauty Innovation via new social platforms. With that, Kat shall be sharing her personal points of view in this time’s event.
Natthakarn joined LINE Thailand in 2021 bringing vast experience in e-commerce and retail management from her previous posts in leading corporations such as Lazada, Siam Makro, and Gaysorn Property to lead the Merchant Management unit of LINE SHOPPING. With 18-year experience in e-commerce, CRM, and Data Mining, Natthakarn has helped establishing LINE SHOPPING as a go-to Chat Commerce solutions for social sellers by planning sales & marketing strategy that contributes to new acquisition through prospecting, educating and recruiting of new merchants and helping them to launch and grow their business sustainably on LINE.
Barkha Narula
Associate Director, Client Success
With over a decade of experience in market research and consumer insights in Southeast Asia markets, Barkha partners with leading FMCG brands to decode consumer behavior and shape innovation strategies that drive real-world impact. She brings deep expertise in both quantitative and qualitative research across food, fragrances, and beauty categories, combining analytical rigor with a deep understanding of cultural and category trends. She has collaborated closely with different business functions to align diverse objectives and translate consumer insights into actionable strategies that shape successful product innovation.
Fast-tracking international beauty executive with 12 years of experience in US, China and Global markets. Unique career path which includes scaling high-growth “indie”/founder-led brands to multi-billion-dollar legacy brands. Recognized as a visionary leader who inspires and energizes a team to deliver exceptional results.
Sharon Kwek, Director of Consulting, South APAC, Mintel Beauty & Personal Care
Sharon Kwek is a seasoned business consultant with over a decade of expertise driving growth for beauty brands in Southeast Asia. Specializing in retail, sales & marketing, and market penetration, she partners with brands and retailers to unlock regional potential. A certified Neurolinguistic Enneagram Practitioner, Sharon leverages deep insights into human behavior and communication to fuel innovation & insights. Known for her curiosity and thought leadership, she delivers fresh perspectives and solutions within the CPG industry.
Yolanda Ching, Head of Global Business Development, EveLab Insight
Yolanda is a Sales and Marketing professional with over a decade of experience in the industry, including more than eight years specifically dedicated to the beauty tech sector. Currently, she plays a pivotal role at EveLab Insight, a company specializing in advanced skin analysis solutions. Before joining EveLab Insight, Yolanda honed her expertise in digital innovation and user engagement while working for an app development company. Throughout her career, Yolanda has collaborated with numerous global brands to enhance their conversion rates and elevate customer experience. Her forte lies in developing and executing robust omnichannel strategies that seamlessly integrate various customer touchpoints, aligning them towards unified brand goals. Yolanda’s dedication and strategic acumen have consistently driven tangible results, positioning her as a key player in the evolving landscape of beauty technology and marketing.
Barkha Bairagi, Associate Director of Client Success, Mintel
Yang is responsible for enriching regional cross-industry insights on Asia Health and Beauty, working with local analysts and providing high quality market insights to key clients.
She joined Euromonitor International in 2022,and has seven years’ experiences in strategic planning and venture development in the beauty and retail industries.
Her research areas include the Asian beauty market, K-beauty, C-beauty, dermocosmetics, clean beauty, digitalisation and personalisation. Prior to joining Euromonitor, Yang worked at Beiersdor Korea and GS Shop.
Vivek Sistla 就职于联合利华，担任东南亚地区美容与健康部门以及全球旁氏集团的研发主管。他还是曼谷跨职能区域研发中心的现场负责人。他在多个产品类别和地区拥有超过 20 年的研发经验，曾在亚洲、欧洲和非洲市场任职。
他的专长领域包括产品和包装设计、消费者洞察力以及实用的可持续解决方案。他参与了多个与外部合作伙伴和学术机构合作的开放式创新项目。他曾代表联合利华参与多个行业协会和公私合作项目。
他热衷于可持续发展、健康与保健、人员能力发展和协作性生态系统。
Khun Montira Pornprasit 毕业于朱拉隆功大学，获得制药科学学士学位，并在 NIDA（国家发展管理学院）攻读工商管理硕士学位
Khun Montira 毕业后就开始了她在化妆品行业的职业生涯。她的专业强调配方和包装的研究开发。
在Milott任职的14年里，她在护肤、护发、个人护理、彩妆、膳食补充剂、医疗器械、生产工艺、产能扩张和质量等多个领域取得了进步。
目前 Khun Montira 在 Milott 担任技术总监。深入关注当前苛刻客户趋势可持续主题的化妆品配方和包装开发，包括可持续来源的成分、节能节水的制造工艺、可回收包装等
Joanna Liu，1999 年毕业于武汉大学，加入 UDN Packaging 公司超过 15 年，担任客户服务和发货管理主管。
她在这一领域拥有丰富的经验，对生产、工艺、运输等非常了解，善于与客户沟通。
Anne-Catherine Auvray 女士现任国际权威美容趋势机构BEAUTYSTREAMS东南亚区执行美容主编，常驻东南亚地区。
凭借逾20年美妆行业市场营销与传播经验，Anne-Catherine曾在巴黎娇韵诗(Clarins Paris)担任要职长达十年，历任：国际产品开发营销经理、国际运营营销经理、国际重点客户及新项目负责人（主管Cosmoprof展会事务）。
作为品牌战略、营销策划与产品开发领域的权威专家，Anne-Catherine凭借其深厚的行业积淀与前瞻视野，持续推动美妆产业的创新发展。
Mr Andrew Gan is Past President of the Society of Cosmetic Scientists Singapore, holds an executive MBA with distinction from Aalto University and a B.A. with Honours from the National University of Singapore. For over a decade until the present, he holds an adjunct lecturing position at the Singapore Polytechnic.
Apart from his voluntary roles as President of the CTFAS and Board Member of the ASEAN Cosmetic Association, Andrew is Managing Director of Toshiki International Singapore – a Japanese CDMO which designs, develops and manufactures Medical Devices. His expertise and areas of interests include design thinking, new product development, innovation strategies, personal care products, medical devices, manufacturing and sustainability issues for the Industry.
Dr Preecha-korn received his Master Degree in Management and a PhD in Polymer Engineering from Bradford University in the United Kingdom. He started his career with Unilever in the UK and followed a career path with Unilever for 25 years on international assignments to the Philippines, Ghana, China, Turkey and Bangladesh. He has been involved in Supply Chain, Project Management and Innovations before returning to Thailand in 2004 to take up the position as Regulatory Affairs Counsellor, Unilever Asia PTE.
Since returning to Thailand, Dr Suvanaphen has worked with ASEAN Regulators to set up a Harmonised Cosmetic Regulations for 10 ASEAN Countries. He has served as Secretary of the ASEAN Cosmetic Committee and a President of the ASEAN Cosmetics Association.
In addition, Dr Suvanaphen was a member of Thai FDA Cosmetic Committee, and a Vice Chairman of Thai FDA Liaison Committee. He was also a part-time lecturer on International Business Management at Mahidol University. He is currently an Honorary Adviser of Thai Cosmetic Manufacturers Association, and the Adviser to the Chemical Group and Cosmetics Group of the Federation of Thai Industries.
Jocelyn has current strategic leadership role over the country’s business lines in Consumer and Retail (CRS), Minerals, and GIS in SGS Philippines.
Jocelyn’s mission includes strategic management of the assigned business lines with major focus in achieving healthy and sustainable financial performance, aligned with corporate commitments on operational excellence and operational integrity, and achieving or sustaining market leadership.
She had taken various strategic leadership roles for about 34 years in SGS in several industries namely agriculture, mining, fertilizer, consumer goods and retail, food, electronics and electrical, apparel, and hardgoods, industrial among others between 1997 to date. Her extensive strategic and business management roles in SGS and in various industries exposed her in major competencies of the company, i.e. testing, inspection, verification, certification, audit, and training between 1996 to date.
During her over 25-year career in the analytical laboratory business within SGS, she has developed analytical laboratory expertise, aligned with ISO 17025 requirements and had been instrumental in pioneering the laboratory testing business in the country. Jocelyn was involved in the operation and strategic management of a multi-disciplinary laboratory that serviced several business sectors – food, agriculture, minerals and coal, environment, and consumer products.
Juanita Aditiawan is the President of ASEAN Cosmetics Association and Vice President in charge of External Affairs and Business Development of Indonesian Cosmetics Association (PERKOSMI). She is active in cosmetics business in Indonesia ranging from own brands, contract manufacturing as well as distribution of cosmetics ingredients. She has developed large international as well as national network in the industry during her 20 years of experience.
My lifetime experience and expertise covers a span of more than 30 years in the cosmetic industry through joint-ventures, both in Malaysia and China. Leading these companies in the research, innovation and manufacturing of personal care, toiletries, makeup and skincare cosmetics to serve our most valued brand customers, is a continuous source of learning, achievement and satisfaction.
The Intercosmetic was founded through a joint-venture and technology partnership with a world renowned Italian and Swiss cosmetic group. We were the first and only cosmetic OEM in South-East Asia and China serving Italian and Swiss cosmetic innovation, products, OEM and B2B services to brands and private label owners.
In Malaysia, we have established an R&D center with a modern cosmetic manufacturing facility developing and producing halal-certified cosmetic products for our customers.
Ever still passionate in the cosmetic business, I enthusiastically endeavor to serve our customers with continuous innovation and improvement, to enhance our total-solution value proposition to our customers and making great products to their consumers.
More than 20 years working in Cosmetics and Foods
Industry with various experiences in R&D, Corporate
Relation and Regulatory Affairs- covering many different
roles.
Mallory Huron is a Beauty & Wellness Senior Strategist at Fashion Snoops, a global trend forecasting agency. Huron is passionate about beauty, wellness, and food trends, working with the Fashion Snoops Beauty & Wellness team to craft thematic trend stories rooted in cultural shifts. Previous to Fashion Snoops, Huron worked with makeup artist and travel entrepreneur Stephanie Flor for the Around the World Beauty brand. Huron has been featured in Dazed Digital, The Strategist, Vogue, Coveteur, and Glossy, has presented at global trade shows including Cosmoprof North America, Cosmoprof Worldwide Bologna, In Cosmetics, MakeupIn, Clean Beauty London, and more, and is a regular contributor to Global Cosmetic News’ In Conversation With podcast series.
Suvita Charanwong, CEO & Co-founder of Tellscore , a leading influencer marketing platform in Thailand, adeptly blends technology, marketing, and design to solve marketing challenges, enhancing marketing campaign performance and reducing costs for businesses. Tellscore boasts over 85,000 registered content creators and manages clients like PepsiCo, Thailand Tourism Authority (TAT), and Siam Commercial Bank (SCB). Additionally, Tellscore is an integral part of the gig-economy job creation aspect for the evolving Thai economy.
The Medical Director of Medice Hospital and Medical Institute, one stop service aesthetics and wellness center in Thailand. And she’s also the medical director of Doctor Skin Laboratories, the OEM services where specializes in research and development cosmeceuticals and medical supplements under new innovative research and technology.
Her background is dermatologist, graduated from Queen Mary University of London and to be diplomate American Board of Aesthetic Medicine. She works for the American Board of Aesthetics Medicine and Korean Organization as the lecturer who specializes in Aesthetic treatments and Anti-Aging management by supplements and nutrition for more than 10 years.
自 2008 年起担任 Romrawin Clinic 的首席美容医师和医生培训师。她毕业于兰实大学医学院和韦尔斯卡迪夫大学皮肤科副学士学位。是艾尔建医学美容导师计划中20 位医生培训师中的一员。
拥有多项认证，如AMI「改善皮肤质量的新解决方案」大师班、Ultherapy S.P.T 治疗师、玛希隆大学肉毒毒素抗体、世界美容外科医学、抗衰老和替代医学(WCAM) 大会以及体重领导技能朱拉隆功大学的饮食和营养科学管理。她也是泰国皮肤病学会、泰国美容皮肤病学和外科学会以及IMCAS Academy的会员。
Dr. Preecha-korn holds a Master’s degree in Management and a Ph.D. in Polymer Engineering from Bradford University in the United Kingdom.
He began his professional career with Unilever in the UK and, over the past 25 years, has lived and worked in the UK, Philippines, Ghana, China, Turkey, and Bangladesh. His experience spans supply chain management, project management, and innovation.
In 2010, he took on the role of Regulatory Affairs Counsellor for Unilever Asia PTE Ltd., where he led the coordination of the ASEAN harmonization initiative. He also served as President of the ASEAN Cosmetics Association (ACA) during 2017–2018.
Currently, Dr. Preecha-korn serves on the Board of Trustees of the ACA and acts as an Honorary Adviser to both the Thai Cosmetic Manufacturers Association and the Chemical Industry Club of the Federation of Thai Industries.
My lifetime experience and expertise covers a span of more than 30 years in the cosmetic industry through joint-ventures, both in Malaysia and China. Leading these companies in the research, innovation and manufacturing of personal care, toiletries, makeup and skincare cosmetics to serve our most valued brand customers, is a continuous source of learning, achievement and satisfaction.
The Intercosmetic was founded through a joint-venture and technology partnership with a world renowned Italian and Swiss cosmetic group. We were the first and only cosmetic OEM in South-East Asia and China serving Italian and Swiss cosmetic innovation, products, OEM and B2B services to brands and private label owners.
In Malaysia, we have established an R&D center with a modern cosmetic manufacturing facility developing and producing halal-certified cosmetic products for our customers.
Ever still passionate in the cosmetic business, I enthusiastically endeavor to serve our customers with continuous innovation and improvement, to enhance our total-solution value proposition to our customers and making great products to their consumers.
Christine Michelle Pangilinan-Reyes is a licensed pharmacist and currently serves as the Technical Regulatory Manager for the Research and Development Department at Amway Philippines, L.L.C.
With almost 20 years of distinguished experience in the pharmaceutical and consumer health industries, Christine has cultivated deep expertise in Community Pharmacy, Quality Assurance, Quality Control, and Regulatory Affairs. Her work spans a wide spectrum of regulated product categories—including Pharmaceuticals, Health Supplements, Cosmetics (Beauty and Personal Care), Durable Goods, Home Care Products, and Fertilizers—demonstrating her breadth of knowledge and unwavering commitment to consumer safety and product excellence.
Christine is currently the President of the Chamber of Cosmetics Industry of the Philippines (CCIP), where she has also led key external committees in Regulatory Affairs, Government and Industry Relations, and Professional Development and Education. She is a Board Member of the ASEAN Cosmetics Association, playing a regional leadership role in advancing industry standards and harmonization across Southeast Asia. Additionally, she serves as a Regulatory Taskforce Member of the ASEAN Alliance of Health Supplement Associations (AAHSA), representing the Philippines in collaborative efforts to shape regulatory frameworks for the health supplement sector.
Her professional development is marked by a distinguished portfolio of advanced training and certifications from esteemed institutions both locally and internationally—further sharpening her ability to navigate complex regulatory landscapes with precision, strategic foresight, and a global perspective. A steadfast advocate for regulatory integrity and scientific excellence, Christine remains deeply committed to ensuring that every product under her stewardship meets—and often exceeds—local and regional compliance standards, consistently upholding the highest benchmarks of quality, safety, and consumer trust.
Mr. Thant Zaw Ko
Chief Executive Officer (SHANGRILA-LEAP INT’L CO., LTD.)
Vice President at MCA (Myanmar Cosmetics Association)
President at MBA (Myanmar Barcode Association) GS1 Myanmar
Board Of Trustees at ACA (ASEAN Cosmetics Association)
Managing Director (AVA PACIFIC Co., Ltd.
Mr. Thant Zaw Ko was the CEO and a member of the Board of Directors at Shangrila-Leap International.
SLIC manufactures skincare, toiletries, and household items. All of these items are manufactured under license by Cosmecreate items Inc., Osaka, Japan. He has been a visiting lecturer at Yangon University’s IC Department for over a decade, in addition to his volunteer responsibilities as Vice President of the Myanmar Cosmetics Association and Executive Committee member of the Myanmar Barcode Association (GS1 Myanmar). His talents and interests include marketing, new product development, innovation strategies, personal care and skin care products, manufacturing, and industry sustainability.
Andrew Gan is the past-President and life-time honorary member of the SCSS (Society of Cosmetic Scientists, Singapore). He holds an MBA with distinction from Aalto University and a BA with Honours at the National University of Singapore. For over a decade, he has taught innovation, packaging, product design & development as adjunct lecturer. He draws on his inter-disciplinary background and experience of over three decades in the personal care, cosmetic and medical device industry. Professionally, he co-creates functional cosmetics and medical devices with a team of over seventy R&I scientists and experts in regulatory affairs and quality assurance across three countries.
Dr Preecha-korn received his Master Degree in Management and a PhD in Polymer Engineering from Bradford University in the United Kingdom.
He started his career with Unilever in the UK and followed a career path with Unilever for 25 years on international assignments to the Philippines, Ghana, China, Turkey and Bangladesh. He has been involved in Supply Chain, Project Management and Innovations before returning to Thailand in 2004 to take up the position as Regulatory Affairs Counsellor, Unilever Asia PTE.
Since returning to Thailand, Dr Suvanaphen has worked with ASEAN Regulators to set up a Harmonised Cosmetic Regulations for 10 ASEAN Countries. He has served as Secretary of the ASEAN Cosmetic Committee and a President of the ASEAN Cosmetics Association.
In addition, Dr Suvanaphen was a member of Thai FDA Cosmetic Committee, and a Vice Chairman of Thai FDA Liaison Committee. He was also a part-time lecturer on International Business Management at Mahidol University.
He is currently an Honorary Adviser of Thai Cosmetic Manufacturers Association, Board of Trustees of ASEAN Cosmetic Association and the Adviser to the Chemical Group and Cosmetics Group of the Federation of Thai Industries.
Juanita Aditiawan is the President of ASEAN Cosmetics Association and Vice President in charge of External Affairs and Business Development of Indonesian Cosmetics Association (PERKOSMI). She is active in cosmetics business in Indonesia ranging from own brands, contract manufacturing as well as distribution of cosmetics ingredients. She has developed large international as well as national network in the industry during her 20 years of experience.
Ms. Baoxia Zhuang is currently the Chairman of Better Way Group and the General Manager of Better Way (Asia) Ltd. Better Way Group is mainly engaged in the research and development, production and sales of cosmetics. It has a Sino-Thai joint venture brand MISTINE, as well as its own brands such as ROPO and ispeak. According to the business attributes of the Group, there are several companies such as Better Way (Asia) Limited, Better Way (Shenzhen) Cosmetics Limited and Shanghai Mistine Marketing Services Limited. Currently, BWG has more 700 employees located in Hong Kong, Shenzhen, Shanghai, Hangzhou, Vietnam and Indonesia. The Group is committed to providing professional and safe products to our female users. We have 3 major R&D Lab around the world, which are located in Shanghai, China, Bangkok, Thailand and Hamburg, Germany.
MISTINE has been introduced into China since 2016, and opened its flagship store on Tmall Global. In 2017, it has successively entered into mainstream e-commerce platforms and expanded into supermarket and CS channels, and its double-eleven (all channels) sales exceeded the previous year’s sales by 8 times. In 2018, MISTINE Wing’s Powder and 4D Super model Mascara were awarded the Best Base/Eye Makeup Product Award by the China MeiYi TOP List. In 2019, the company had deepened its product R&D layout, foundation formula upgrade; MISTINE won the Tmall Golden Makeup Award, Golden Mai Award in the quality category, China Beauty Brand Footprint Leap Brand and Top 10 Preferred Brands by Consumers, etc. In 2020, the company had jointly organized the online fashion week with ELLE, leading the new trend of Thai makeup and winning many awards. In 2021, MISTINE sunscreen ranked top, cut into the new skin care segment, brand image was also being re-upgraded. MISTINE has become the new leading Chinese and Thai people’s beauty brand. Its Little Yellow Cap sunscreen has been the No. 1 Top seller in China for 4 consecutive years (2021-2024).
In 2021, Better Way Group started to lay out its own brands. Its efficacy skincare brand ROPO, the series of lip care products launched by Better Way Group had gained popularity among consumers upon its launch, and its new make-up brand i speak has also been launched, and Better Way Group is moving towards the direction of multi-brand development.
The company, under the leadership of Ms. Baoxia Zhuang, started from 0 and introduced MISTINE into China to deliver the beauty of tropical youthful energy to Chinese consumers. At the same time, she led the team to develop many innovative products suitable for Chinese consumers, such as sunscreen and air cushion foundation, according to Chinese consumer habits.
With more than 20 years of experience in the beauty industry, Ms. Baoxia Zhuang has great passion and keen insight into the cosmetics industry. She upholds the principles of honesty and mutual benefit, and has won the trust of customers and the love of employees.