COSMOPROF CBE ASEAN BANGKOK

25-27 JUNE
2025

QUEEN SIRIKIT NATIONAL CONVENTION CENTER (QSNCC)

COSMOFORUM

14 SEP 2023 | 14:00-14:45​

What's up with SEA Beauty?

South East Asia is more than ever a zone with active developments in all beauty categories. Thailand consumers are hungry for efficient skincare and colorful makeup, Indonesia powerful local brands are shaping the landscape of beauty from skin to body care. Smaller countries like Singapore and Malaysia focus on top-notch innovations & new natural / sustainable concerns. S.E.A is currently at the crossroads of many influences, from K-beauty to western Tiktok trends, but always imposing its own identity whether it is halal certified beauty, climate-related hybrids…

In order to understand better these market specificities let us take a look at the latest trends & newest products – and see where the markets are going next.

1.Skincare : the never-ending boom

2.Make-up : hybrid power

3.Hair & Body : sophistication  & premiumization

4.New territories : fragrance and male beauty : the next Eldorado ?

SPEAKER

READ THE BIO

Heloise Lefebvre Du Prey

Southeast Asia Project Manager of Asia Cosme Lab

MAIN PARTNER

其他项目

Heloise Lefebvre Du Prey

SPEAKER

French cosmetics expert passionate with all things beauty, has built her career in Asian beauty consulting agency Asia Cosme Lab.

Today, she is in charge of South East Asian markets and living part-time in Jakarta.

She participates regularly in international beauty conferences and beauty award selection jury.

Fascinated by the rise of Halal Beauty but also building knowledge on hot topics such as Green & Clean Beauty, West vs East beauty perspective…