COSMOTALKS
24 June | 16:00 - 16:45 (local time)
Beyond Boundaries: The Hybrid Beauty Shift
Beauty categories are increasingly converging as consumers seek efficacy, convenience, and greater value. Skin care, make-up, hair care, fragrance, and wellness are blending into multifunctional products that simplify routines while delivering enhanced benefits.
As consumers face product fatigue and become more selective in case of inflation or price increase, they are investing in fewer, harder-working products. In this BEAUTYSTREAMS session, discover how brands can navigate the hybrid beauty landscape through
clear positioning, cross-category innovation, and stronger consumer relevance – while exploring why this shift is gaining momentum globally as well as across the ASEAN region.
MODERATOR
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Mallory Huron
Director of Beauty & Wellness Future Snoops
SPEAKERS
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Ms.Sejin Hwang
Business Development Director Korea, BEAUTYSTREAMS
MAIN PARTNER
