Ms. Baoxia Zhuang is currently the Chairman of Better Way Group and the General Manager of Better Way (Asia) Ltd. Better Way Group is mainly engaged in the research and development, production and sales of cosmetics. It has a Sino-Thai joint venture brand MISTINE, as well as its own brands such as ROPO and ispeak. According to the business attributes of the Group, there are several companies such as Better Way (Asia) Limited, Better Way (Shenzhen) Cosmetics Limited and Shanghai Mistine Marketing Services Limited. Currently, BWG has more 700 employees located in Hong Kong, Shenzhen, Shanghai, Hangzhou, Vietnam and Indonesia. The Group is committed to providing professional and safe products to our female users. We have 3 major R&D Lab around the world, which are located in Shanghai, China, Bangkok, Thailand and Hamburg, Germany.
MISTINE has been introduced into China since 2016, and opened its flagship store on Tmall Global. In 2017, it has successively entered into mainstream e-commerce platforms and expanded into supermarket and CS channels, and its double-eleven (all channels) sales exceeded the previous year’s sales by 8 times. In 2018, MISTINE Wing’s Powder and 4D Super model Mascara were awarded the Best Base/Eye Makeup Product Award by the China MeiYi TOP List. In 2019, the company had deepened its product R&D layout, foundation formula upgrade; MISTINE won the Tmall Golden Makeup Award, Golden Mai Award in the quality category, China Beauty Brand Footprint Leap Brand and Top 10 Preferred Brands by Consumers, etc. In 2020, the company had jointly organized the online fashion week with ELLE, leading the new trend of Thai makeup and winning many awards. In 2021, MISTINE sunscreen ranked top, cut into the new skin care segment, brand image was also being re-upgraded. MISTINE has become the new leading Chinese and Thai people’s beauty brand. Its Little Yellow Cap sunscreen has been the No. 1 Top seller in China for 4 consecutive years (2021-2024).
In 2021, Better Way Group started to lay out its own brands. Its efficacy skincare brand ROPO, the series of lip care products launched by Better Way Group had gained popularity among consumers upon its launch, and its new make-up brand i speak has also been launched, and Better Way Group is moving towards the direction of multi-brand development.
The company, under the leadership of Ms. Baoxia Zhuang, started from 0 and introduced MISTINE into China to deliver the beauty of tropical youthful energy to Chinese consumers. At the same time, she led the team to develop many innovative products suitable for Chinese consumers, such as sunscreen and air cushion foundation, according to Chinese consumer habits.
With more than 20 years of experience in the beauty industry, Ms. Baoxia Zhuang has great passion and keen insight into the cosmetics industry. She upholds the principles of honesty and mutual benefit, and has won the trust of customers and the love of employees.
PERFUMERY COSMETICS & TOILETRIES
BEAUTY SALON & SPA PRODUCTS
HAIR, NAIL & ACCESSORIES
NATURAL & ORGANIC
NUTRACEUTICALS & DIETARY SUPPLEMENTS
OEM & ODM / PRIVATE LABEL
MACHINERY & EQUIPMENT
INGREDIENTS & RAW MATERIALS
PRIMARY AND SECONDARY PACKAGING
PRINT & LABEL
A Lead aesthetic physician and doctor trainer at Romrawin Clinic since 2008. Graduate from College of Medicine, Rangsit University and Associate Degree in Dermatology from Cardiff University, Wales. One of 20 doctor trainer in Mentorship Program to Allergan Medical Aesthetics.
Many certifications such as AMI Masterclass “A New Solution to Better Skin Quality”, Ultherapy S.P.T Treatment Provider, Botulinum Toxin Antibody by Mahidol University, World Congress of Aesthetic Surgery-Medicine, Anti-Aging and Alternative Medicine (WCAM) and Leadership skills in weight management with the science of eating and nutrition by Chulalongkorn University. She’s also a member of Dermatological Society of Thailand, Thai Society of Cosmetic Dermatology and surgery and IMCAS Academy.
Dr. Neeranard Jinachai
Professional Experiences:
Executive Advisor for the Thai Cosmetic Manufacturers Association (TCMA)
Former ASEAN Cosmetic Scientific Body (ACSB) Secretariat
President of Thai Soap, Detergents, Household & Personal Care Association (TSDA)
Head of Regulatory Affairs, Johnson & Johnson (Thailand) Ltd. (Kenvue)
Publications:
2016: Exploring Competitiveness of Thailand’s Cosmetic Industry using Porter’s Diamond Model, Thai Journal of Pharmaceutical Science
2014: ASEAN harmonization; Compliance of Cosmetics regulatory Scheme in Thailand within 5 years, IOSR Journal in Humanities and Sciences
2003: Global Counsel Handbooks of the Law and Leading Lawyers worldwide for the article of Country Q&A for Thailand in the Life Sciences Industry Report 2003.
Rujira Trakulyingcharoen is an acclaimed perfumer and the co-founder of S&S, a scent design studio renowned for crafting emotionally resonant fragrances that blend artistry, culture, and innovation. With a deep-rooted passion for olfactory expression, her creative excellence has earned international recognition, including an Honorable Mention from the Art and Olfaction Awards, one of the industry’s most prestigious global honors. She is also the Winner of the Aesthetic of Scent Awards and the Beauty Shortlist Awards, affirming her position as a leading voice in the intersection of perfumery, wellness, and sensory branding
Ms.Nathporn Boonbuppa
CEO, MP Group (Thailand) Co., Ltd.
Ms. Nathporn Boonbuppa is a distinguished leader in Thailand’s medical technology and healthcare & wellness industry. She is the Co-Founder and Chief Executive Officer of MP Group (Thailand) Co., Ltd., a premier provider of diagnostic laboratory products, medical technologies, and preventive & wellness health care innovations aimed at empowering Thai people live an excellent life.
She holds a Bachelor’s degree in Medical Technology from the Faculty of Allied Health Sciences, Chulalongkorn University, and an Executive MBA from the Sasin Graduate Institute Of Business Administration Of Chulalongkorn University. She is currently pursuing a Ph.D. in Technology and Innovation Management for Entrepreneurs at Chulalongkorn University.
Her commitment to excellence and leadership in the healthcare sector has been widely recognized. In 2025, she was awarded an Honorary Doctorate in Medical Technology by Nation University.
Dr. Monthaka Teerachiisakul, Ph. D
Director of Division of Herb Economics
The Department of Thai Traditional
and Alternative Medicine, Thailand
Barkha Narula
Associate Director, Client Success
With over a decade of experience in market research and consumer insights in Southeast Asia markets, Barkha partners with leading FMCG brands to decode consumer behavior and shape innovation strategies that drive real-world impact. She brings deep expertise in both quantitative and qualitative research across food, fragrances, and beauty categories, combining analytical rigor with a deep understanding of cultural and category trends. She has collaborated closely with different business functions to align diverse objectives and translate consumer insights into actionable strategies that shape successful product innovation.
Fast-tracking international beauty executive with 12 years of experience in US, China and Global markets. Unique career path which includes scaling high-growth “indie”/founder-led brands to multi-billion-dollar legacy brands. Recognized as a visionary leader who inspires and energizes a team to deliver exceptional results.
Sharon Kwek, Director of Consulting, South APAC, Mintel Beauty & Personal Care
Sharon Kwek is a seasoned business consultant with over a decade of expertise driving growth for beauty brands in Southeast Asia. Specializing in retail, sales & marketing, and market penetration, she partners with brands and retailers to unlock regional potential. A certified Neurolinguistic Enneagram Practitioner, Sharon leverages deep insights into human behavior and communication to fuel innovation & insights. Known for her curiosity and thought leadership, she delivers fresh perspectives and solutions within the CPG industry.
Yolanda Ching, Head of Global Business Development, EveLab Insight
Yolanda is a Sales and Marketing professional with over a decade of experience in the industry, including more than eight years specifically dedicated to the beauty tech sector. Currently, she plays a pivotal role at EveLab Insight, a company specializing in advanced skin analysis solutions. Before joining EveLab Insight, Yolanda honed her expertise in digital innovation and user engagement while working for an app development company. Throughout her career, Yolanda has collaborated with numerous global brands to enhance their conversion rates and elevate customer experience. Her forte lies in developing and executing robust omnichannel strategies that seamlessly integrate various customer touchpoints, aligning them towards unified brand goals. Yolanda’s dedication and strategic acumen have consistently driven tangible results, positioning her as a key player in the evolving landscape of beauty technology and marketing.
Barkha Bairagi, Associate Director of Client Success, Mintel
Teeraphol Ambhai, a distinguished marketing innovator, with his exceptional contributions himself through his commitment to knowledge dissemination within academic environments while maintaining active industry engagement. His role as an adjunct lecturer at multiple prestigious institutions, including Bangkok University, UTCC, TU and SPU, demonstrates his dedication to connecting theoretical frameworks with practical applications in digital communication. He is also recognizes as the winner of TOYP2024 from JCI Thailand.
Chanisara Wongdeeprasith is a Thai entrepreneur and the co-founder and CEO of Brunchtime Co., Ltd., a company renowned for creating health and beauty brands such as Diamond Grains, Moleculogy, Hometomyheart
Beyond her business endeavors, Chanisara is an advocate for inclusivity and equal opportunities in the workplace. She actively promotes self-love and confidence through her social media platforms, offering honest business advice and sharing real-life experiences to inspire others
In recognition of her achievements, she was featured in Tatler Asia’s Gen.T list of young leaders in 2023, highlighting her as one of Thailand’s influential changemakers.
Suvita Charanwong, CEO & Co-founder of Tellscore , a leading influencer marketing platform in Thailand, adeptly blends technology, marketing, and design to solve marketing challenges, enhancing marketing campaign performance and reducing costs for businesses. Tellscore boasts over 85,000 registered content creators and manages clients like PepsiCo, Thailand Tourism Authority (TAT), and Siam Commercial Bank (SCB). Additionally, Tellscore is an integral part of the gig-economy job creation aspect for the evolving Thai economy.
Suchen Lee is a Senior Director of Sales, APAC at Meiyume, with over a decade of experience in the beauty, personal care, and home fragrance OEM/ODM industry. I have worked with leading global MNCs as well as prominent local and emerging brands across Malaysia, Thailand, and China. Collaborating closely with our internal marketing insights team and leveraging Meiyume’s proprietary Beauty Innovation Platform (BIP), I also work closely with Innovation & Development (I&D) team to customize and deliver trend-driven, insight-backed proposals—some of which have led to award-winning product/packaging launches.
Yang is responsible for enriching regional cross-industry insights on Asia Health and Beauty, working with local analysts and providing high quality market insights to key clients.
She joined Euromonitor International in 2022,and has seven years’ experiences in strategic planning and venture development in the beauty and retail industries.
Her research areas include the Asian beauty market, K-beauty, C-beauty, dermocosmetics, clean beauty, digitalisation and personalisation. Prior to joining Euromonitor, Yang worked at Beiersdor Korea and GS Shop.
BIOGRAPHY
Assistant Professor Dr. Kulabutr Komenkul (Tam) is Co-founder of ArokaGO, a Thai Medical and Wellness Tourism Platform, and serves on the Committee at TMWTA (Thai Medical and Wellness Tourism Association). With a Ph.D. in Finance and an M.Res. in Finance from Heriot-Watt University, Edinburgh United Kingdom, and an M.B.A. (Finance) from Kasetsart University, Bangkok, Thailand, he brings a wealth of academic and practical expertise to his roles.
Currently,Asst.Prof.Dr. Komenkul holds positions as the Lecturer of Finance, Investment, and FinTech at Dhurakij Pundit University, Thailand, and as a lecturer for IBMP and Conc Thammasat University, Thailand. His teaching portfolio encompasses Data Analytics, Corporate Finance, Derivatives, Financial Modelling, and Quantitative Business Research. Noteworthy accolades include receiving the Erasmus+ fund in 2017 to teach Corporate Finance at Karlstad University, Sweden, and numerous prestigious awards such as the Best PhD Student Paper Award at the British Accounting and Finance Association (BAFA) Conference 2014.
Dr. Komenkul’s research delves into corporate finance and market microstructure, with his work published in esteemed journals such as Applied Economics, Investment Management and Financial Innovation Journal, Journal of Financial Regulation and Compliance, and Inquiry: Journal of Healthcare Organization, and Provision and Financing. His dedication to academia and contributions to the field underscore his commitment to advancing knowledge and practice in finance.
Assistant Professor Dr. Kulabutr Komenkul (Tam) is Co-founder of ArokaGO, a Thai Medical and Wellness Tourism Platform, and serves on the Committee at TMWTA (Thai Medical and Wellness Tourism Association). With a Ph.D. in Finance and an M.Res. in Finance from Heriot-Watt University, Edinburgh United Kingdom, and an M.B.A. (Finance) from Kasetsart University, Bangkok, Thailand, he brings a wealth of academic and practical expertise to his roles.
Currently,Asst.Prof.Dr. Komenkul holds positions as the Lecturer of Finance, Investment, and FinTech at Dhurakij Pundit University, Thailand, and as a lecturer for IBMP and Conc Thammasat University, Thailand. His teaching portfolio encompasses Data Analytics, Corporate Finance, Derivatives, Financial Modelling, and Quantitative Business Research. Noteworthy accolades include receiving the Erasmus+ fund in 2017 to teach Corporate Finance at Karlstad University, Sweden, and numerous prestigious awards such as the Best PhD Student Paper Award at the British Accounting and Finance Association (BAFA) Conference 2014.
Dr. Komenkul’s research delves into corporate finance and market microstructure, with his work published in esteemed journals such as Applied Economics, Investment Management and Financial Innovation Journal, Journal of Financial Regulation and Compliance, and Inquiry: Journal of Healthcare Organization, and Provision and Financing. His dedication to academia and contributions to the field underscore his commitment to advancing knowledge and practice in finance.
Dr. Ascha Thangpattanakul
is a Thai Board-certified physician in Preventive Medicine, with certified fellowships in Anti-Aging and Regenerative Medicine (DPU) and Moderate Sedation for Cosmetic Surgery (The Royal College of Anesthesiologists of Thailand).
She brings over 15 years of clinical experience in Regenerative Aesthetics, integrating both invasive and non-invasive procedures. She also holds advanced certifications in Blepharoplasty and Reconstructive Rhinoplasty from the Korean College of Cosmetic Surgery (KCCS).
As the Founder and Medical Director of The VOGUE Clinic, a 5-star AACI-accredited institution, Dr. Ascha serves as a Global Trainer and International Speaker. She has been invited to share her insights at AMWC Monaco 2024 and IMCAS World Congress Paris 2025 — two of the world’s largest scientific aesthetic forums, gathering over 20,000 doctors and global experts to explore the latest advancements in beauty and health.
Sittichai Kaewsuriyan (Dash)
Sales Manager, Aztech Innova Co., Ltd.
Sittichai has been part of Aztech Innova’s core team since its early days, playing a key role in expanding the company’s presence in Thailand’s medical aesthetics market. With over 5 years of experience, he specializes in strategic sales, product consultation, and customer service tailored to the needs of beauty clinics and healthcare providers.
He places strong emphasis on Thai FDA compliance and service excellence, developing efficient systems that have earned the trust of more than 1,000 clients nationwide.
Key Strengths:
KinShen is a Principal Analyst who joined Mintel in 2022 and looks after the South APAC region. Prior to Mintel, he spent close to 8 years in R&D at Procter and Gamble, delivering on multiple upstream skincare innovation initiatives. He is a well-rounded expert in the beauty space, possessing extensive knowledge of APAC markets and consumers’ insights across the region
Based in Southeast Asia, Anne-Catherine Auvray is the Executive Beauty Editor for BEAUTYSTREAMS.
She has over 20 years’ experience in marketing and communications for the cosmetics industry, including 10 years at Clarins Paris, holding positions such as International Product Development Marketing Manager, International Operational Marketing Manager.
She was also International Key Account and New Projects Manager for the Cosmoprof shows. Anne Catherine is an expert in branding, marketing strategy, and product development.
法国化妆品专家对所有美容事物都充满热情，她在亚洲美容咨询机构 Asia Cosme Lab 建立了自己的事业。
如今，她负责东南亚市场，兼职居住在雅加达。
她经常参加国际美容会议和美容奖项评选。
她不仅对清真美容的兴起感到着迷，还对绿色和清洁美容、西方与东方美容观点等热门话题积累了丰富的知识……
Andrew Gan is the past-President and life-time honorary member of the SCSS (Society of Cosmetic Scientists, Singapore). He holds an MBA with distinction from Aalto University and a BA with Honours at the National University of Singapore. For over a decade, he has taught innovation, packaging, product design & development as adjunct lecturer. He draws on his inter-disciplinary background and experience of over three decades in the personal care, cosmetic and medical device industry. Professionally, he co-creates functional cosmetics and medical devices with a team of over seventy R&I scientists and experts in regulatory affairs and quality assurance across three countries.
Robert Brockman is a seasoned Information Technology professional with over 15 years of experience driving digital innovation and transformation. His expertise lies in developing and executing strategic digital initiatives, leveraging emerging technologies, and fostering a digital-first culture to deliver sustainable business growth. Robert also drives research projects within the data analytics centre in Meiyume such as generative AI for consumer insights mining and AI-assisted graphic design . He is currently overseeing cross-functional teams in marketing & data analytics and has built lasting partnerships with stakeholders to align digital strategies with overall business objectives.
He is the founder and director of The Longevist Clinic, which specializes in personalized health consultations and services aimed at extending lifespan and improving quality of life.
Dr. Narinthorn is also the author of the book “Longevity by Design: The Science of Health Optimization for a Longer Life,” which focuses on sustainable health strategies for longevity.
He also runs a YouTube channel called “The Longevist,” where he shares educational content on health, wellness, and anti-aging.
Dr. Patana is a world renowned nephrologist and anti-aging specialist based in Thailand. He received his medical degree with first class honors from Chulalongkorn University Thailand in 1986 and received his Doctorate degree in Molecular Cell biology at the University of Florida before making his return to Thailand to continue doing what he loves; treating patients.
He currently serves as a consultant for the Thai Chelation Society and Thai Cell Therapy Society and works as a consulting physician at Phaya Thai 2 hospital. In 2023, he was awarded the Quality Person of the Year award in Medical Business by the Foundation of Science and Technology Council of Thailand. Dr Patana is one of the most sought after lecturers both locally and internationally when it comes to nutraceuticals, supplements, cell therapy, anti-aging medicine and regenerative medicine. He therefore specializes in treating all spectrums of ailments; whether its aspects of internal medicine, holistic health all the way to antiaging and longevity medicine.
His current positions include; assistant professor of Anti-aging and regenerative medicine program at Dhurakij Pundit University. He is the current CEO of Health Education and Academics Thailand (H.E.A.T.) Academy.
Tawin Iempridee, Ph.D. is a Senior Researcher at the National Nanotechnology Center (NANOTEC), NSTDA, specializing in cancer and aging biology as well as innovation development. He leads PhytoEX Battle, NSTDA’s flagship deep-tech platform aimed at transforming Thailand’s rich biodiversity into next-generation active ingredients for both domestic and global health and beauty markets. His work bridges cutting-edge science with real-world application, advancing natural compounds into credible, evidence-based longevity solutions.
Dr. Tawin is also the co-founder, CEO, and CTO of KronoLife, a deep-tech startup under NSTDA. KronoLife develops breakthrough active ingredients, cosmeceuticals, and nutraceuticals that target the biological hallmarks of aging. The company also provides R&D and product development services to support science-backed innovation for industry partners.
With a vision to position Thailand as a global leader in the emerging longevity economy, he is committed to transforming Thai herbal wisdom into high-impact innovations that drive wellness, preventive health, and healthy aging worldwide.
Pramote Dechaboonsiripanich or Khun Mote had worked for Proctor & Gamble for 15 years heading various Finance and Accounting units across the Asia Pacific. He had assumed the Chief Financial Officer role at P&G Thailand, Myanmar, and Laos country cluster during 2013-2017. Previously, he was the Finance Director of Skin and Personal Care for Asia Pacific based in Singapore. In his last assignment before joining PAÑPURI, he had been on a broadening assignment in Sales taking care of P&G Traditional Trade Channel (4bn THB in revenue size) during 2017-18.
Since joining PAÑPURI in 2018, Khun Pramote has worked with the private equity investor and the founders to transform business and organization. Particularly during Covid-19, he has navigated the company through series of major business tubulances and turned around the business in the period of 2 years. His dream is to take PAÑPURI – a luxury Thai wellness and lifestyle brand, to the global stage.
Education Background
2021 – 2022 : Doctor of Philosophy Program in Development Administration Suan Sunandha Rajabhat University
2018 – 2022 : Master of Science (Anti-Aging and Regenerative Medicine),Dhurakit Pundit University
2015 – 2017 : Master of Business Administration (Strategic Management),Thammasat Uniiversity
2003 – 2007 : Bachelor of Business Administration (Marketing),Suan Dusit Rajabhat University
Work Experience
2022 – Present: Chief Executive Officer (Owner),Rolling Loud Thailand
2022 – Present: Chief Executive Officer (CEO),Anyong Ramen
2016 – Present: Chief Executive Officer (CEO),Revomed (Thailand) Co., Ltd.
2013 – 2016: Sales Director,Medicalmap International Co.,Ltd.
2008 – 2013: Nation Sales Manager,Pacific Health Care Co.,Ltd.
Terachai Yaoprukchai
Sustainability Business Manager SGS
A highly motivated and results-driven professional with 21+ years of experience spearheading impactful sustainability initiatives and managing business operations across diverse industries. Proven expertise in developing and executing sustainability strategies, conducting audits, managing certification processes, and fostering stakeholder engagement. Background in mechanical engineering, he possesses the technical knowledge essential for understanding energy use and GHG emissions within complex industrial settings.
Tipnapa Damrongvatanapokin (Tip)
Business Development Director, Thai Hoover Industry
Tipnapa Damrongvatanapokin is the Business Development Director at Thai Hoover Industry, a leading cosmetic packaging manufacturer in Thailand. With extensive experience in business development and strategic partnerships, she plays a key role in expanding Thai Hoover’s global presence and strengthening relationships with international clients
Her expertise spans market expansion, client engagement, and driving sustainable growth in the cosmetics packaging industry. Representing Thai Hoover at major industry events, Tipnapa is dedicated to fostering innovation and collaboration within the global beauty and packaging sectors.
Dhitaya Thanomwong is a recognized expert in packaging development & design, innovation, and sustainability, with over 30 years of experience leading global initiatives for brands such as Johnson & Johnson, Unilever and Colgate-Palmolive. She has driven packaging strategies for personal care, home care, and cosmetic products across the Asia-Pacific region—delivering solutions that combine functionality, aesthetics, and environmental responsibility.
Dhitaya is known for advancing circular design, material innovation, and sustainable supply chain practices. She works closely with marketing and design teams to create packaging that enhances both brand identity and the consumer experience.
Since 2014, she has served as a guest lecturer at Kasetsart University, teaching global cosmetic and luxury packaging development strategy with a focus on design thinking, materials, and sustainable technologies.
With a collaborative and inclusive leadership style, Dhitaya has built and led cross-functional teams in Thailand, Vietnam, Malaysia, the Philippines, Turkey, and Australia. Today, she continues to inspire the industry as a mentor, speaker, and strategic advisor—championing ethical and sustainable packaging as a key driver of innovation and brand value in the beauty and personal care world.
Denice Sy is the Chief Sales and Marketing Officer (CSMO) for Ever Bilena Cosmetics, Inc. (EBCI). Before joining Ever Bilena, she graduated with honors from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies. She was also a recipient of the prestigious Fashion Scholarship Fund in New York, and is currently a regular lifestyle columnist at Manila Bulletin.
As the CSMO of EBCI, the company behind beauty brands Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Ever Organics, Hyaloo and Blackwater, Denice has a bold vision of elevating Filipino beauty across all categories, market segments, and retail channels. Ever Bilena is the #1 local color cosmetics brand in the country, and aims to continuously innovate and expand its product portfolio and reach for every beauty.